Egolife.co.uk lifestyle
Egolife Fashion Brand Mission Statement

In a world without insight, the Egolife badge stands for the Egolife culture of spiritual development, based on the concept of the order as opposed to chaos of the Holy Incarnate One, securing with His lifestyle a safe route to the Pearly Gated promised land of bounteuous fruit, for the faithful.

The word Egolife is created from the initials of the founder Emmanuel Gbadza Odonkor, with the postfix of 'life' to describe the intended application of lifestyle. The 'o' of EGO is replaced with the circle of the symbolic eye design, with the rest of the eye shape around the o, thus placing the symbolic eye in the middle of the Egolife brand name, and creating its iconic logo.

The symbolic eye design, a plain line drawing was created not so much as through inspiration, as it was through my witnessing a cloud formation in 1994 when I lived in Croydon, South London. As you can imagine for a shape composed of clouds, it must have been a fair few miles in dimension, but was nonetheless as crisp in detail, believe it or not as the line drawing presented.

To continue the tradition of indicating the source of the inspiration, I tend to depict the eye in white in reference to the colour of the cloud at the time, against a July summer, blue sky background.

The Egolife merchandise is available in colour combinations. If you require a different combination please state your preference and Egolife Fashion will attempt to assist.
Paperback: 118 pages Product Dimensions: 8.7 x 5.4 x 0.4 inches

Book two in the Ego series focusses more on my central beliefs at the time, centring around something called the New Age movement which is ostensibly to be in a position where you are able to draw on the worlds self-improvement knowledge, encompassing Christianity, Hinduism, Budhism, Taoism, Islam, Philosophy, Psychology, and discussions with like minded individuals. The central theme of the New Age movement is that of self-improvement / spiritual development, and any number of sources have their view on the subject, including my own book that draws attention to the pitfalls of many of the claims, and as such may stand alone as a highly reliabe New Age guide, a methodology I term Egolife.
Buy ebook from Amazon    £1.44

Buy paperback from Egolife    £8.49

Available now: the Egolife Self Development Lapel Pin Badge. The new Egolife product comes as a Butterfly Clutch badge to affix to your t-shirt or suit lapel. It is a badge with the top shaped as a symbolic eye, and coloured white in tradition of the colour of the clouds where I first witnessed the phenomenon. The eye is hollow therefore you may thread a chain through and wear as a medallion rather than a badge. The bottom half is coloured navy blue, the apparent colour of the universe without the light of a star, and the writing is the sky blue of the sky where I first witnessed the clouds form into the exact symbolic eye depicted. The Egolife logo and as such the new badge is potentially validated to reduce the risk of seizure of your wealth creating path to joy.
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